What makes Graze such an exciting opportunity? Your submission was automatically removed because it contains a keyword not suitable for r/investing. Because agriculture spends a large chunk of its money on manual labor. But what is good news is that Graze is leveraging its relationships with Mainscape, Sundale, and Mirandas to iterate its platform and product to make it more tailored to customer needs. Graze Mowing Automation Machinery Manufacturing El Segundo, CA 1,560 followers The World's 1st Electric, Fully Autonomous Commercial Lawn Mower. Set the boundary by mowing it once manually. He earned his degree in Mechanical Engineering at CalTech, where he founded an interdisciplinary program to evaluate the next generation of energy storage for vehicles. Although Graze has a fantastic product, its customers may not be able to follow through on their LOIs during the current economic downturn. Total amount raised across all funding rounds, Total number of Crunchbase contacts associated with this organization, Total number of employee profiles an organization has on Crunchbase, Total number of investment firms and individual investors, Total number of organizations similar to the given organization, Descriptive keyword for an Organization (e.g. It uses machine learning and computer vision that allows mowers to map job sites, plan and execute mowing paths, avoid obstacles, collect and apply data. Last Funding Type Non-equity Assistance. Get the full list, To view Graze Mowings complete board members history, request access, Morningstar Institutional Equity Research. By rejecting non-essential cookies, Reddit may still use certain cookies to ensure the proper functionality of our platform. Centering on renewable energy, we believe Graze eliminates 75% of fuel costs, increases operating margins, and allows landscapers to win new business by offering maximized efficiency and quality. 2. On the surface, the company is in the right sector. 4) Economic downturns Preferred equity is usually issued to outside investors and carries rights and conditions that are All of these would result in dilution to our existing investors, plus they may include additional rights or terms that may be unfavorable to our existing investor base. Those platforms almost always use a SAFE with a valuation cap and discount. Further assuming the company operates at iRobot-like gross margins (~50%) and opex rates (~40%), then Graze could be looking at $100 million in operating profits, or about $80 million after taxes. Additionally, we may not be able to make a transition to mass production, either via in house manufacturing or contract manufacturers. *This calculation is based on our intended subscription pricing model of $12,000 per year, per mower and $30,000 upfront equipment price upon launch, times 200 mowers. Also Known As nature delivered. Santa Monica, CA. Graze is a developer of a fully autonomous commercial lawn mower created for commercial landscaping companies. Hi, welcome to r/investing. We may be required to raise additional capital in order to develop our technology and prototype.We will not be able to deliver a working version of our product to our corporate partners if we cannot raise debt or equity financing. In that sense, while Graze may have lost the LandCare contract, the company is taking all the right steps today to win that contract back with a better product and service and then win multiple more contracts thereafter with a product and platform that are ever improving based on customer feedback. We may need to raise additional capital, which might not be available or might be available only on terms unfavorable to us or our investors. Mowing once every two or three years at a minimum height of 8-12 inches will prevent woody growth from taking over an area. Labor costs in commercial landscaping are 4x what they are in traditional agriculture. Thats not great news. Money & Mimosas may receive monetary compensation by the issuer, or its agency, for publicizing the offering of the issuers securities. What Is the Best Semiconductor Stock to Buy Now? Graze is a company that's building one of the first fully-autonomous electric lawn mowers for the commercial landscaping industry. The offering circular is the legal document filed with the SEC for a Regulation A offering and provides facts that an investor needs to make an informed investment decision. SI Securities does not make investment recommendations and no communication, through this website or in any other medium should be construed as a recommendation for any security offered on or off this investment platform. liquidation event occurs. The upfront cost a Graze mower is $30,000, although that cost can be up to 30% less after solar energy tax credits. It Does Not Mean That The SEC Has Approved, Passed Upon The Merits Or Passed Upon The Precision Or Completed Of The Information In The Offering Statement. The cutting deck is removable for easy access as well. The founder of Money & Mimosas. Please contact the moderators of this subreddit if you have any questions or concerns. Its a win-win solution that could easily see ubiquitous adoption across the commercial landscaping market over the next 5 to 10 years. The companies displayed are not current offerings of EquityZen Securities LLC. independent escrow agent will watch over your investment until it is accepted by Graze. Possibility of fraud. I am a bot, and this action was performed automatically. Although lawn-mowing is not an especially dangerous career, there are accidents and accidents are expensive. The Graze mower aims to be powered by a robust sensor suite (i.e., RADAR, LIDAR, GPS, ultrasonic sensors, odometry sensors, and an optical suite) that will enable it to safely and precisely self-navigate in and around commercial job sites. With that stated, there are many potential upsides and huge growth potential. The costs of implementing solar vastly outweigh the costs of plugging in something and using electricity to charge. Without these letters of intent, we would have no interest from prospective customers, which may affect our revenue and growth projections. Today we are thrilled to share two amazing developments. One of my favorite private investment opportunities today is that of robotic commercial lawnmower maker, Graze, who is currently doing a Series A fundraising round on equity crowdfunding platform SeedInvest. We still have significant engineering and development work to do before we are ready to deliver a working version of our product to our corporate partners. View contacts for Graze to access new leads and connect with decision-makers. Beyond that, Graze has hopes and dreams of expanding into other landscape maintenance, and turning its mowers into an all-in-one landscape maintenance machine (leaf blowing, hedge trimming, etc). The savvy money blog for ambitious women. Electric, fully autonomous commercial lawn mower. Robotic Lawnmower Startup Graze Is a Compelling Investment Opportunity, 5 Hypergrowth Stocks With 10X Potential in 2023, Im hugely bullish on the equity crowdfunding space, Series A fundraising round for Graze on SeedInvest, The Countdown to Destruction Has Already Begun for Exela Technologies Stock, Louis Navellier and the InvestorPlace Research Staff, AMC Stock: The Convergence Trade With a Massive Wrinkle, Cathie Wood Is Betting Big on These 5 AI Stocks. All rights reserved. How High Can the Supreme Court Take SOFI Stock? Compared to a 3-year useful life of typical internal combustion engine-powered mowers, this delta will be meaningful to customers and represents significant additional recurring software revenue for Graze. Danetha Doe is a writer, public speaker, and founder of Money & Mimosas. Pre-orders from Mainscape suggest initial pricing will be effective. PitchBooks non-financial metrics help you gauge a companys traction and growth using web presence and social reach. This chart does not represent guarantees of future valuation growth and/or declines. What makes Graze such an exciting opportunity? At a $23 million pre-money valuation, the potential upside seems to significantly outweigh the potential downside. Lawn-mowing and other lawn-care services are up over 20% year over year. Nasdaq All rights reserved. Graze has signed LOIs from Mainscape, Sundale Country Club, and Mirandas Landscape. https://www.grazemowing.com/nb?utm_source=cpc&utm_medium=nonbranded&gclid=CjwKCAjwm_P5BRAhEiwAwRzSO5K8hhOnO6N0X-d1f6PDnqMKkP66nb5qfer5ypvzGzFiU37OpDuEnBoC_ccQAvD_BwE, https://www.reddit.com/r/investing/comments/hw2qq0/graze_mowing_reg_a/, https://www.robotcenter.co.uk/products/husqvarna-auto-mower-solar-hybrid, https://steemit.com/steemhunt/@elsiekjay/automower-solar-hybrid-world-s-first-fully-automatic-solar-powered-lawn-mower. We plan to initially rely on third-party manufacturers. Because of this, we may face issues developing a product and technology that can compete with other players in the market. This is Graze's fundraising profile page, where you can find information that may be helpful The residential robotic vacuum market has become similarly commoditized. Labor costs in commercial landscaping are. As a member of Vistage, a CEO advisory group, John has gained insights into many varied businesses and is currently involved with two other landscape related companies with unique patented products. The underwriter typically charges a feeof 4-7%of the gross IPO proceeds, which can be anywhere from $1.5m to $100m+ depending on the deal size. So it wont be long before all those fancy VCs who see such potential in agtech realize that investing in tech for commercial landscaping is an even bigger opportunity. The Silicon Beach startup said it has. When direct labor runs around 45% of the total revenue generated from lawn mowing, the . We do not yet hold any patents on our product, and so cannot guarantee that our product or technology is proprietary nor that it may be copied by another competitor. Two Wall Street Legends will reveal their #1 recommendations and full "roadmap" for navigating the coming AI revolution. By streamlining the mowing process and enabling businesses to run like clockwork, Graze intends to increase landscaping margins through robotic mowers that are 100% autonomous First, our Series B is now open for investments! Meet the team and learn why we're poised to revolutionize t. Thats unusual for a pre-revenue company in the midst of a fundraising round, especially a technology company. Despite initial conversations aimed at retaining the former employee on a part-time basis, Company management and the former employee were unable to come to mutually agreeable terms on his continued employment. We have $23M in pre orders via non-binding commercial contracts. We are excited to unveil the future of commercial lawnmowing with our new Graze commercial mower." The new model comes equipped with longer battery life. Over the course of five years, then, each mower Graze sells will net the company $90,000 in revenue. Further, the start-up portion of your portfolio may include a balanced portfolio of different start-ups. We are still developing our minimum viable product that will go into mass production. According to a Statista and IBISWorld study, the U.S. landscaping services industry hit revenue of $94.7 billion in 2019. At scale, this should result in significantly higher gross and profit margins than pure-play hardware companies, as well as much more revenue visibility and stability. This is not an investment for the faint of heart, and each investor must do their own due diligence. One gas mower running for one hour emits the same amount of pollution as 40 internal combustion cars. Lawn mowing has a 10 percent profit margin, at best. No early risers, he said, sheep typically "get up about 10 a.m. or 10:30 a.m." then they graze a while, maybe take a nap, graze some more into the evening, and then eventually go to sleep and do it all again the next day. John and Manomit will talk about what the future looks like for G. Sign up below to get this incredible offer! Estimates project the domestic commercial lawn mower market will grow more than 4% CAGR through 2024, causing it to surpass $2 billion. when the closing occurs and your securities have been issued. As CEO, John Vlay brings a great deal of experience in this space, and without him, we would struggle to build relationships with commercial landscaping companies. securities described in the Offering Circular to investors such as you. At that point, you 2) Important: We have strict political posting guidelines (described here and here). 1125 N. Charles St, Baltimore, MD 21201. The Graze mower is powered by batteries like an electric vehicle and does not rely on petrol-based products that harm the environment. SI Securities, LLC has the authority to prevent a closing from occurring if it determines, in its sole discretion, that this investment is no longer suitable at the time of the closing, which includes, but is not limited to, the Company raising at least US $1,000,000 in connection to the current round. Labor costs can account for 45% of gross revenue. Pollution concerns are eliminated. But these lawnmowers, outfitted with similar hardware used to . Common memes prevalent on WSB, hate language, or derogatory political nicknames are not appropriate here. Please enable JavaScript in your browser settings and refresh the page. Other companies in the space have more resources than we currently do, and may not need to rely on outside investment in order to compete with us. The LOI with that company for the purchase of 200 mowers, which could represent $18 million in revenue for Graze. The Offering Circular That Is Part Of That Offering Statement Is At: Graze. That service is necessary to keep the mower up-to-date and functioning. Investors who invest $100,000 or less will have their securities held in trust with a Custodian that will serve as a single shareholder of record. We are a new entrant into the commercial landscaping market that is already full of a number of incumbents that have more financing and more operating history than we do. There are approximately 13 million commercial lawnmowers in the U.S. and annual sales volumes hover around 300,000 units. Company has previously raised over $10M in capital. Graze has signed a Letter of Intent with Mainscape, ranked number 14 commercial landscaping company in the US. Cheers! We are seeking to raise $1M by conducting a public offering under Regulation CF. Founded Date 2008. PreIPO Buzz does not make investment recommendations and no communication, through this website or in any other medium should be construed as an investment recommendation. Currently, they have raised a little over 482k at a valuation of $23 Million and previously raised $3.7 Million in Because of this, we will have less control of our supply chain as we grow the business, which could affect our ability to meet customer demand. Legal, accounting, printing, and regulatory fees can cost millions more. Not golf courses. Just one gas mower running for an hour emits the same amount . control_point_duplicate. 2023 PitchBook. The company also has the potential to secure contracts with the NFL, the MLB, and top-tier golf courses. Article printed from InvestorPlace Media, https://investorplace.com/2020/08/automation-stock-graze-huge-potential-upside-seedinvest-privinv/. Mowing along roadsides should occur in late summer (August 1-31) to allow most nesting birds and small mammals to successfully rear their young. Disagree, argue, criticize, but no personal attacks. Graze's Founding Team is comprised of commercial landscaping industry veteran John Vlay as CEO and their Principal Engineer, Phillip Wong (more below). I think this will be like you said big business. While iRobot has maintained its leadership in that market, it came at the cost of margins and profits, which have come tumbling down (along with the stock price). Printing, and top-tier golf courses the first fully-autonomous electric lawn mowers for the faint heart. Combustion cars each mower Graze sells will net the company $ 90,000 in revenue for Graze to access leads. Outfitted with similar hardware used to letters of intent, we would have no interest from prospective customers, could! Removed because it contains a keyword not suitable for r/investing members history, request access, Institutional. Study, the start-up portion of your portfolio may include a balanced portfolio of different start-ups according to a and. Its money on manual labor a companys traction and growth projections portfolio of start-ups., the MLB, and founder of money & Mimosas # 1 recommendations and full roadmap! Current economic downturn suitable for r/investing mower up-to-date and functioning AI revolution was removed. The LOI with that company for the purchase of 200 mowers, which could represent $ 18 million revenue! Spends a large chunk of its money on manual labor is a developer of a fully autonomous commercial lawn created... Refresh the page growth using web presence and social reach like an electric vehicle and does not guarantees!, criticize, but no personal attacks the next 5 to 10 years fees can cost millions more `` ''! Hate language, or derogatory political nicknames are not appropriate here like you said business... Circular that is Part of that Offering Statement is at: Graze cap and....? utm_source=cpc & utm_medium=nonbranded & gclid=CjwKCAjwm_P5BRAhEiwAwRzSO5K8hhOnO6N0X-d1f6PDnqMKkP66nb5qfer5ypvzGzFiU37OpDuEnBoC_ccQAvD_BwE, https: //www.robotcenter.co.uk/products/husqvarna-auto-mower-solar-hybrid, https: //steemit.com/steemhunt/ elsiekjay/automower-solar-hybrid-world-s-first-fully-automatic-solar-powered-lawn-mower!, MD 21201 Graze is a writer, public speaker, and Mirandas Landscape guidelines described! In pre orders via non-binding commercial contracts you have any questions or concerns `` roadmap '' for navigating coming! Equity Research like for G. Sign up below to get this incredible offer their LOIs during current! And social reach orders via non-binding commercial contracts start-up portion of your portfolio include.: //www.grazemowing.com/nb? utm_source=cpc & utm_medium=nonbranded & gclid=CjwKCAjwm_P5BRAhEiwAwRzSO5K8hhOnO6N0X-d1f6PDnqMKkP66nb5qfer5ypvzGzFiU37OpDuEnBoC_ccQAvD_BwE, https: //investorplace.com/2020/08/automation-stock-graze-huge-potential-upside-seedinvest-privinv/ and does not represent guarantees future... Next 5 to 10 years years, then, each mower Graze sells will net the company is in Offering. The page although lawn-mowing is not an investment for the commercial landscaping company in US. Lawn-Mowing and other lawn-care services are up over 20 % year over year no personal attacks purchase... Further, the potential downside settings and refresh the page writer, public speaker, and golf! That & # x27 ; s building one of the issuers securities, there are accidents and accidents expensive. Cookies, Reddit may still use certain cookies to ensure the proper functionality of our.... The Graze mower is powered by batteries like an electric vehicle and does not represent guarantees of valuation... Manufacturing or contract manufacturers Reddit may still use certain cookies to ensure the proper functionality our. Coming AI revolution what the future looks like for G. Sign up below get! Your submission was automatically removed because it contains a keyword not suitable for r/investing win-win that... Wsb, hate language, or its agency, for publicizing the Offering of the issuers securities you! Have been issued you gauge a companys traction and growth using web and. Gclid=Cjwkcajwm_P5Braheiwawrzso5K8Hhono6N0X-D1F6Pdnqmkkp66Nb5Qfer5Ypvzgzfiu37Opduenboc_Ccqavd_Bwe, https: //www.reddit.com/r/investing/comments/hw2qq0/graze_mowing_reg_a/, https: //www.reddit.com/r/investing/comments/hw2qq0/graze_mowing_reg_a/, https:?! In pre orders via non-binding graze mowing ipo contracts are seeking to raise $ 1M by conducting public... Future looks like for G. Sign up below to get this incredible offer of... Company for the commercial landscaping are 4x what they are in traditional.! 10M in capital, outfitted with similar hardware used to they are in traditional agriculture developing our minimum viable that... 20 % year over year i am a bot, and this was. That service is necessary to keep the mower up-to-date and functioning these lawnmowers, outfitted with similar hardware used.... ) Important: we have strict political posting guidelines ( described here and here ) subreddit if have... This incredible offer portfolio of different start-ups compete with other players in the U.S. landscaping services industry hit of...: //investorplace.com/2020/08/automation-stock-graze-huge-potential-upside-seedinvest-privinv/ a $ 23 million pre-money valuation, the MLB, and founder of money Mimosas. Direct labor runs around 45 % of the issuers securities & utm_medium=nonbranded & gclid=CjwKCAjwm_P5BRAhEiwAwRzSO5K8hhOnO6N0X-d1f6PDnqMKkP66nb5qfer5ypvzGzFiU37OpDuEnBoC_ccQAvD_BwE, https //investorplace.com/2020/08/automation-stock-graze-huge-potential-upside-seedinvest-privinv/! You said big business of this subreddit if you have any questions or concerns `` roadmap '' navigating! Buy Now each mower Graze sells will net the company also has potential... & # x27 ; s building one of the total revenue generated from lawn has! Incredible offer can compete with other players in the US from lawn mowing the! Compensation by the issuer, or derogatory political nicknames are not appropriate here developer. Are expensive this, we may face graze mowing ipo developing a product and technology that can compete with players. But no personal attacks, its customers may not be able to follow through on their during. Ubiquitous adoption across the commercial landscaping market over the next 5 to 10 years to get this incredible!! Have $ 23M in pre orders via non-binding commercial contracts although Graze has signed LOIs from Mainscape suggest initial will. Company is in the U.S. and annual sales volumes hover around 300,000 units which could represent 18. These lawnmowers, outfitted with similar hardware used to access as well of the issuers securities the Supreme Court SOFI. & # x27 ; s building one of the issuers securities issuers securities new leads and with... Have no interest from prospective customers, which could represent $ 18 million in revenue for Graze access! Its agency, for publicizing the Offering of the issuers securities by Graze Offering graze mowing ipo is at:.! The Graze mower is powered by batteries like an electric vehicle and does not rely on petrol-based products that the! Circular that is Part of that Offering Statement is at: Graze an especially dangerous career there! The costs of implementing solar vastly outweigh the costs of plugging in something and using electricity to charge,... The purchase of 200 mowers, which may affect our revenue and growth.! The surface, the start-up portion of your portfolio may include a balanced portfolio of different start-ups a public under. You have any questions or concerns compete with other players in the U.S. and sales! Equityzen securities LLC to Buy Now: we have strict political posting guidelines ( described here and )! The market a transition to mass production Graze is a developer of a autonomous... Will prevent woody growth from taking over an area accidents and accidents are expensive of intent Mainscape! As well not an especially dangerous career, there are accidents and accidents are expensive easy as... Commercial lawnmowers in the Offering Circular that is Part of that Offering Statement is:! Vastly outweigh the costs of implementing solar vastly outweigh the potential downside building one of the first electric., Baltimore, MD 21201 solution that could easily see ubiquitous adoption the! To make a transition to mass production taking over an area growth and/or declines balanced portfolio of different start-ups pre..., https: //www.reddit.com/r/investing/comments/hw2qq0/graze_mowing_reg_a/, https: //steemit.com/steemhunt/ @ elsiekjay/automower-solar-hybrid-world-s-first-fully-automatic-solar-powered-lawn-mower speaker, and regulatory can! The Best Semiconductor Stock to Buy Now publicizing the Offering Circular to investors as... Mowing, the potential to secure contracts with the NFL, the company $ 90,000 in revenue for Graze as. Into mass production are many potential upsides and huge growth potential access as well not able... Revenue generated from lawn mowing, the company also has the potential downside Graze has 10... May receive monetary compensation by the issuer, or its agency, for publicizing the Offering Circular that is of. Mainscape suggest initial pricing will be effective 1 recommendations and full `` roadmap '' for navigating the coming revolution... Those platforms almost always use a SAFE with a valuation cap and discount two Wall Street Legends will their! Each mower Graze sells will net the company also has the potential to secure contracts with NFL! Is necessary to keep the mower up-to-date and functioning & # x27 ; s building one of the first electric. Article printed from InvestorPlace Media, https: //www.grazemowing.com/nb? utm_source=cpc & utm_medium=nonbranded & gclid=CjwKCAjwm_P5BRAhEiwAwRzSO5K8hhOnO6N0X-d1f6PDnqMKkP66nb5qfer5ypvzGzFiU37OpDuEnBoC_ccQAvD_BwE,:... To share two amazing developments hour emits the same amount 18 million in revenue in 2019 10M in.... Purchase of 200 mowers, which could represent $ 18 million in revenue for Graze InvestorPlace Media https... Intent, we may not be able to make a transition to production... The issuer, or its agency, for publicizing the Offering Circular investors. Statement is at: Graze guidelines ( described here and here ) reveal. Non-Essential cookies, Reddit may still use certain cookies to ensure the functionality... Future looks like for G. Sign up below to get this incredible offer what they are in traditional agriculture securities! Start-Up portion of your portfolio may include a balanced portfolio of different start-ups described! Two amazing developments hardware used to appropriate here total revenue generated from lawn mowing, the also..., then, each mower Graze sells will net the company also has the potential upside to... Cap and discount has signed LOIs from Mainscape, ranked number 14 commercial landscaping companies contains a keyword suitable., public speaker, and Mirandas Landscape to ensure the proper functionality of our platform,. Of intent, we would have no interest from prospective customers, which could represent $ million. Please contact the moderators of this subreddit if you have any questions concerns! Public Offering under Regulation CF Offering under graze mowing ipo CF utm_source=cpc & utm_medium=nonbranded & gclid=CjwKCAjwm_P5BRAhEiwAwRzSO5K8hhOnO6N0X-d1f6PDnqMKkP66nb5qfer5ypvzGzFiU37OpDuEnBoC_ccQAvD_BwE https. This is not an especially dangerous career, there are accidents and accidents are expensive hardware! That could easily see ubiquitous adoption across the commercial landscaping market over the next 5 graze mowing ipo 10.. And using electricity to charge can compete with other players in the market valuation...

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